Amazon has solidified its position as an e-commerce giant, and its impact on the automotive parts and accessories market is undeniable. For businesses in the automotive aftermarket, investors tracking AMZN stock, or members of organizations like SEMA, AASA, and the Auto Care Association, understanding Amazon’s sales trends is crucial. Amazon’s market capitalization approaches 2 trillion dollars, reflecting its significant economic influence.
The Dominance of Amazon Auto Parts Sales
In 2020, sales of auto parts and accessories on Amazon were estimated at a staggering $8.3 billion, with an additional $1.9 billion in OEM replacement parts, totaling $10.3 billion. By 2022, this figure had surged to nearly $13 billion, demonstrating the rapid growth of Amazon’s automotive sector. This growth underscores Amazon’s increasing importance as a sales channel for car parts and accessories.
Automotive eCommerce Market Study Co-authored by Hedges & Company
Amazon’s revenue isn’t solely from direct sales; it also generates approximately $30 billion annually from advertising across all product categories. Within the automotive sector, first-party (1P) sales, often referred to as “Fulfilled by Amazon” (FBA), reached an estimated $5.2 billion in 2021 and nearly $6 billion in 2022. These FBA/1P products are dispatched from Amazon’s extensive network of over 100 warehouses in the US and almost 200 globally.
Third-party (3P) sales of car parts and accessories on Amazon are equally significant, accounting for an estimated $6.3 billion in 2021 and nearly $7 billion in 2022. This indicates a robust marketplace where both Amazon and independent sellers thrive, offering a vast selection of Amazon Car Parts And Accessories.
Top-Selling Amazon Car Parts and Accessories Categories
Certain categories of automotive products perform exceptionally well on Amazon. Exterior and interior styling accessories lead the way, including items like tonneau covers, wind deflectors, seat covers, and floor mats. These accessories cater to vehicle customization and comfort, appealing to a broad customer base. Lighting products and service repair parts, such as air filters, oil change kits, and shock absorbers, also experience high sales volumes. Popular search terms on Amazon, such as “car seat covers,” “WeatherTech® floor mats,” “car battery charger,” “air filters,” “car battery jump starter,” “HID headlight,” and “license plate light,” reflect these top-selling categories and highlight the diverse needs of Amazon’s automotive customers.
Amazon’s Leading Position in the Aftermarket
Amazon’s continuous growth in automotive sales has solidified its position as the world’s largest online retailer of auto parts. Its market share in the auto parts eCommerce sector is unparalleled, surpassing all competitors. As the automotive aftermarket evolves, Amazon is poised to maintain and expand its dominance, making it an essential platform for businesses and a primary destination for consumers seeking car parts and accessories online. The trend indicates continued growth for Amazon in 2023 and beyond, reinforcing its critical role in the future of auto parts sales.
