For generations of car lovers, the arrival of the JC Whitney catalog was a highly anticipated event, akin to the excitement of flipping through the Sears Christmas Catalog. Many recall spending hours as youngsters, eagerly browsing page after page of automotive treasures, dreaming of owning their own car and customizing it with parts from this iconic catalog. Now, exciting news for automotive enthusiasts: the JC Whitney catalog is making a triumphant return!
To get a glimpse of the vast array of auto parts and accessories offered in past JC Whitney catalogs, you can explore a vintage collection here →.
-Jerry Reynolds, Host of the Car Pro Show
The beloved JC Whitney catalog is back, reimagined as a quarterly 100+ page print and digital magazine! This exciting relaunch began with a Winter issue and continues with the newly released Spring edition. The JC Whitney Magazine + Catalog requires a paid subscription, and you can find more details and subscribe here →.
Courtesy: JC Whitney.
Since 1934, JC Whitney has been recognized as the ultimate source for auto parts and accessories, serving as a crucial resource for millions of car enthusiasts and hobbyists. JC Whitney states that this print and digital revival aims to “set new standards in automotive experiences.” The magazine will feature original stories, event coverage, and contributions from leading automotive influencers across the United States and Canada. This ambitious rebranding extends to a redesigned website, new YouTube Original series, and an online store. The store offers JC Whitney branded merchandise, including apparel, hats, and glassware, blending the company’s rich heritage with modern appeal.
Tina Mirfarsi, Head of Brand and Strategy at JC Whitney, explains, “This revitalization responds to the increasing consumer desire for immersive brand interactions and the enduring passion for JC Whitney’s legacy. We are thrilled to reconnect with our dedicated fanbase and introduce JC Whitney to new generations of car enthusiasts. JC Whitney was once a garage staple across America, and we are excited to bring that legacy back to a global audience. Each month, we will deliver valuable and engaging content that honors our history while looking forward.”
Courtesy: JC Whitney.
The new original video content includes “On the Road,” a YouTube series tailored for both DIY and DIFM (Do-It-For-Me) car enthusiasts of all skill levels. This series profiles individuals within and outside the automotive industry who share a deep passion for cars. Each episode explores personal narratives and topics ranging from car restoration projects to unique custom builds, offering viewers both inspiration and practical advice for their own automotive endeavors.
“ROCKED,” another new YouTube series, merges the worlds of automotive and music, featuring renowned photographer Mark “WEISSGUY” Weiss. This series showcases iconic musicians from the 70s, 80s, and 90s alongside their prized vehicles. These episodes provide a unique fusion of music and automotive culture, delving into the personal car collections and stories of legendary rock stars. Furthermore, JC Whitney has partnered with Kevin Smith’s Smodcastle Theatre and the Atlantic Highlands Auto Show as an official event sponsor. This collaboration will showcase legendary movie vehicles, from the “Back to the Future” DeLorean to the “Jurassic Park” Jeep and the “Ghostbusters” Ecto-1, promising an entertaining experience for the community.
For further information, please visit the official JC Whitney website here.
Photos Courtesy of JC Whitney.
