CarParts.com, a leading online auto parts retailer, has announced its first major brand marketing campaign in over two decades, titled “Now That’s My Speed.” This initiative aims to solidify CarParts.com’s position in the automotive aftermarket by emphasizing the speed and ease with which customers can access over one million car parts online, effectively ensuring that car parts are always “open now” for anyone in need.
The campaign arrives as CarParts.com marks its 25th year in operation, signaling a significant investment in brand recognition and customer acquisition. Understanding that today’s car owners need solutions quickly, especially when facing vehicle repairs, “Now That’s My Speed” directly addresses the demand for readily available, high-quality auto parts.
Addressing the Need for “Car Parts Open Now”
In today’s fast-paced world, vehicle downtime can be incredibly disruptive. Whether it’s for essential daily commutes or crucial errands, a functioning car is vital. CarParts.com recognizes this urgency and has structured its entire online platform to provide immediate access to an extensive inventory. Unlike traditional brick-and-mortar stores with limited hours, CarParts.com is essentially “Car Parts Open Now,” 24/7, offering a seamless online shopping experience for drivers across the nation.
A recent brand study highlighted that price and part quality are paramount for car owners when choosing auto parts. Specifically, 69% prioritize price, and over 70% consider part quality extremely important. Furthermore, over half of vehicle owners with cars aged 3 to 9 years prefer DIY repairs to save money. These insights underscore the relevance of CarParts.com’s campaign, which promises both affordability and quality, coupled with the convenience of online accessibility – making it easy to find “car parts open now” whenever needed.
“Now That’s My Speed” Campaign: Quality Parts, Priced Right, Available Instantly
Developed in collaboration with Real Moxy, the “Now That’s My Speed” campaign uses humor and nostalgia, drawing inspiration from iconic American films. The campaign videos depict relatable scenarios where characters urgently need replacement car parts. The core message is that CarParts.com provides a swift and straightforward solution through its user-friendly app and website.
The future of DIY car care is here with CarParts.com, offering accessible car parts open now through their app.
The campaign tagline, “Quality Parts. Priced Right,” reinforces CarParts.com’s commitment to eliminating the stress and hassle of car maintenance. The vehicle selector tool on their app and website is central to this promise, enabling customers to quickly navigate over 1 million parts, spanning collision, mechanical, accessories, and upgrade categories. This vast selection ensures that drivers can find the specific “car parts open now” they require, regardless of the make or model of their vehicle.
CarParts.com: Your Always-Open Auto Parts Solution
CarParts.com is not just participating in the aftermarket industry; it’s actively shaping it by providing a dependable, efficient, and always-accessible service. For over 25 years, CarParts.com has focused on customer satisfaction, offering a mobile-friendly platform and a robust fulfillment network that ensures prompt delivery of parts from trusted brands. This commitment to customer convenience and speed directly addresses the needs of drivers searching for “car parts open now.”
As David Meniane, CEO of CarParts.com, stated, the campaign emphasizes the company’s dedication to “ensuring every driver has access to top-quality parts and an exceptional shopping experience.” The “Now That’s My Speed” campaign is a crucial step in making CarParts.com the go-to brand for drivers who value speed, quality, and affordability when seeking “car parts open now.”
For drivers seeking immediate solutions for vehicle maintenance and repair, CarParts.com offers an unmatched online experience. Visit carparts.com/nowthatsmyspeed to explore their extensive catalog and discover how easy it is to find the “car parts open now” that you need to keep your vehicle running smoothly.
